Get your store ready for AI search
Plain-English playbooks, frameworks, and field notes from the team building GEOde.
Your Shopify Store Already Has an llms.txt File — and It's Probably Working Against You
As of spring 2026, Shopify auto-generates an llms.txt for your store — but the default leads with Shopify, not you. Here's how to check what yours says and override it without breaking AI shopping agents.
GEO vs SEO: What's Changing for Ecommerce in 2026
SEO isn't dead — but the rules are shifting. Here's a side-by-side look at how Generative Engine Optimization differs from classic SEO, and what ecommerce founders should do about it.
How AI Search Engines Rank Shopify Stores in 2026
ChatGPT, Claude, and Perplexity don't use PageRank. Here are the seven signals AI models actually use to decide which Shopify stores to recommend — and how to fix yours.
What is Generative Engine Optimization (GEO)?
A plain-English guide to GEO — the practice of optimizing your website so AI search engines and large language models can find, understand, and recommend your store.